Write a brief for one small action
Pick one job for the shot: greeting a viewer, pointing toward a headline, celebrating an announcement, or reacting to a product reveal. Avoid asking a first experiment to establish the character, manipulate a product, deliver dialogue, and perform a complicated dance at once.
A useful brief might be: an original mascot waves twice, facing the camera, with empty space on the right for a title added later. This defines something you can check. It also separates the generated performance from typography, which is often better handled in a conventional editor.
Prepare the mascot reference
Show the entire character when the source is full-body. Keep its outline, major colors, and clothing clearly visible. Use the exact approved reference rather than a collage containing several inconsistent versions of the design.
Expect fine lettering and small logos to need special attention. If those details are essential to the campaign, plan to composite approved artwork in your editor rather than assume a model will preserve it across every frame. AI generation should fit the brand’s review process, not bypass it.
Film a performance the design can support
Use one adult performer who has agreed to this transformation. Keep the camera steady, light the subject clearly, and leave room around the arms and head. Avoid clothing or props that hide the body’s main outline during the gesture.
Think about the mascot’s proportions. A character with a large head or short arms may not support the same action as a human actor. Choose a gesture that remains readable under those proportions. A simple wave is a sensible first experiment; exact contact with a small product is a much harder requirement.
Use the short-clip studio deliberately
- Trim the source in your video editor to a prepared 1–10 second H.264 MP4.
- Upload the source and a clear character reference in the TryMotion studio.
- Choose the engine available to your account and decide whether to keep the source audio.
- Review the server-issued credit quote before generating.
- Inspect the whole result, download it, and complete titles, music, or compositing in your editor.
The studio uses P-Video-Replace 720p by default, with 1080p available for higher quality. It supports one subject and does not include a multi-person workflow, automatic social publishing, or a full timeline editor. Wan Animate, Kling and Seedance offer additional workflows with their own displayed prices.
Set a practical review checklist
First, ask whether the mascot is recognizable throughout the shot. Then inspect the gesture, outline, hands, colors, and any important costume details. Look at the opening and closing frames as well as the middle of the action.
Review the background around the body for unwanted changes. If the mascot interacts with a prop, inspect the moment of contact in slow motion. For a marketing asset, have the person responsible for the character approve the entire export before use.
If the clip includes dialogue, check lip timing against the preserved audio. TryMotion’s audio option reuses a soundtrack; it is not a guarantee that a newly generated mouth will deliver the original performance precisely. Voice cloning and dubbing are outside this MVP.
Budget for experiments before production
Default P-Video 720p costs 10 credits for up to 5 seconds and 20 for up to 10 seconds. Higher-quality 1080p costs 20 and 40 respectively. A 150-credit Starter pack covers up to 15 short 720p attempts, or 7 short 1080p attempts. That is an attempt budget; results still require review before campaign use.
Start by validating one simple shot. If the character is unstable or the action does not fit its proportions, revise the input before buying a larger pack. Record what you changed between takes so that later experiments answer a specific question.
Keep production ownership clear
Make sure you have rights to the mascot design, source footage, performer’s likeness, and soundtrack. Do not imply that a real person endorsed a product without permission. Tell viewers when a transformation could reasonably be mistaken for an authentic recording.
Download approved outputs before the 7-day storage expiry. Keep source files, references, permissions, and final edits with your project. A stored TryMotion copy is a temporary working asset rather than a permanent brand archive.